About

"We started as creators. We're still creators."

— The Laurens, Founders

Founded by creators. Built for performance.

Ad spend managed

$ 0 M+

Client retention

0 %

Creator network

0 +

Creator-led

Since 2000

Lauren Labeled is a US-based boutique UGC agency founded in 2021 by two Gen Z creators both named Lauren. Since 2021, our ads have spent over $150 million spent on its ad creatives across DTC brands on Meta and TikTok with some of our top performers being live for over 24 months.

We started as creators ourselves. We were shooting content, understanding organic, living on the platforms we now build ads for. Today, Lauren Labeled operates as a boutique UGC agency with a deliberately small client roster. We take on e-commerce brands we can meaningfully impact, and we go all in.

By partnering with us, you get a system and constant pipeline of high-performing creatives.

Client Love

What some of our clients have to say.

Sam A.

Pact

Matthew F.

Jinx

Dylan H.

LIVFRESH

Daniel R.

Stars & Honey

FAQ

FAQ.

What kind of brands do you work with?

We typically work with DTC and e-commerce brands spending $100k or more monthly on Meta and/or TikTok.

How many creators do you have?

We have a network of over 1,000 UGC creators and many of them have been working with us since 2021.

Do we get the raw footage from the ads created?

Yes. We give you the raw footage and ability to use this to:

Make as many variations as you want
Power your organic
Use on your website
Repurpose on other channels

Are your creators influencers?

No, we view UGC creators as actors. We don’t vet them for follower count. Instead, we vet them for how well they perform on camera and how well they match your brand and target demographic.

Do your creators script and edit?

For fully managed retainer packages, our creators don’t script or edit. We handle that in-house.

For performance, we provide the creative strategy and direction for creators to guide their content that they make and edit.

Do you offer performance-based packages?

Yes, we do! It’s a great way to get more creative volume and diversity from the top creators in the UGC space. Since it’s not the right fit for every brand, this offer is invite-only.

Do you give full usage rights?

For our retainer packages, every deliverable includes raw footage and full usage rights.

For performance-based, you can run the content on Meta for as long as it performs.

What is the turnaround time?

For retainer packages, you will have new videos in about 3 weeks as long as there are no delays with reviews or product shipment.