"We started as creators. We're still creators."

— The Laurens, Founders

About

Founded by creators. Built for performance.

Lauren Labeled is a US-based boutique UGC agency founded in 2021 by two Gen Z creators both named Lauren. Since 2021, Lauren Labeled has had over $50 million spent on ad creatives across DTC brands on Meta and TikTok, maintaining an 86% client retention rate.

We started as creators ourselves — shooting content, understanding organic, living on the platforms we now build ads for. Today, Lauren Labeled operates as a boutique UGC agency with a deliberately small client roster. And by deliberately small, we mean it — we’re not trying to scale to 100 clients. We take on brands we can meaningfully impact, and we go all in.

You get: a system and constant pipeline of high-performing creative. A partner that treats your ad account like it’s their own.

Ad spend managed
$ 0 M+
Client retention
0 %
Creator network
0 +
Creator-led
Since 2000

Client Love

What some of our clients have to say.

YouTube
Sam A.
Pact
Vimeo
Matthew F.
Jinx
Dailymotion
Dylan H.
LIVFRESH
Dailymotion
Daniel R.
Stars & Honey
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FAQ

FAQ.

What kind of brands do you work with?

We primarily work with DTC brands but we have worked with service-based and app companies as well.

We’re a good fit for any brand looking to invest in great content to take their brand to the next level.

What services does Lauren Labeled offer?

We offer paid ads services where we handle all aspects of creating high-performing UGC ads. And we also offer organic Tiktok management!

Do we get the raw footage from the ads created?

Yes. We give you the raw footage and ability to use this to:

  • Make as many variations as you want
  • Power your organic
  • Use on your website
  • Repurpose on other channels
Can I run the organic posts as ads?

Yes, you can run the content we create and make for your organic TikTok channel as ads. You can also repurpose it for Youtube Shorts and Instagram Reels. 

We’ve seen repurposed TikTok content work really well on our clients’ other channels!

Is there a minimum commitment?

No, you can work with us for just a month if you’d like. Although, we aim to build long-term partnerships with brands because we can build on what we already know and what’s work rather than starting from scratch every time!

For organic TikTok management, due to the nature of any organic marketing, it does take time to see results. We recommend only investing in organic if you’re able to do so for a full 3-6 months. However, we do not have a minimum time commitment.

What do you guys handle exactly?

For paid ads, we handle everything from the very beginning of the project of doing market research and collecting data to when the video is completely done and ready to roll out.

For organic TikTok management, we handle everything required to grow your TikTok channel in a meaningful way. This means we handle all content strategy and creation, creator sourcing and management, community engagement, and day-to-day posting.

If you need help with media buying, we offer a hands-off approach with that as well. We handle all daily optimization, creative testing, analyzing data to leverage winners, and we will send you an easy to follow report and summary each week.

Do you handle picking the creators?

Yes, we do! For both paid ads and organic TikTok management, we’ve hand selected and trained our team of creators and pick based on your goals, platforms, and target demographics. We will go over the creators we’ve pulled for your project.

What is the turnaround time?

You will have new videos in about 3 weeks as long as there are no delays with product shipment.

What is UGC?

The true definition of user-generated content is any content that a real customer posted organically. 

UGC-style content that we offer uses TikTok creators that convey your brand’s message and customers’ stories. It shows your product in real life settings, shot on an iPhone to give a much more organic and authentic feel to the ad.

What's all the hype with UGC TikTok Ads??

With the massive growth of TikTok, we’ve seen a change in consumers demands when it comes to content (both organically and on the paid side). 

With the average person seeing 10,000 advertisements in a single day, we all have developed a keen sense for spotting an ad within seconds.

Since nobody wants to be sold, it’s an immediate swipe to get back to the good stuff. To convert the viewer, it’s first a battle for attention. 

You can get them to stop the scroll by serving more organic TikTok ads featuring real people that look native to the app.

Work with us