Organic TikTok VS Paid and How To Use Both
TikTok has absolutely exploded in popularity within the last few years. While many people use TikTok to create and share fun and…
Top TikTok Resources & Insights
Whitelisting: A Guide For Performance Marketers
Peter Czepiga drops knowledge on all things whitelisting. Peter is a full-stack growth marketer with 5 years of experience scaling DTC brands…
5 Things You Need For Better Creative Briefs
The biggest mistake Lauren and I made when we were figuring out how to scale our TikTok UGC agency was not giving…
What Does It Actually Take To Build a Top-Performing Creative Team?
As new platforms arise, consumers’ preferences change, and companies try to scale, high-quality content is imperative. Getting fresh creatives on a consistent…
Black Friday Cyber Monday: How To Prep Your Paid Ads & Content
What you need to know: Start planning now! Time flies by much faster than you think and there’s quite a bit that…
Read This Before Launching Your Next TikTok Campaign
When it comes to advertising on social, there are quite a few common pitfalls that cost companies money, time, and resources. We…
How To Set Paid Ads Up To Win The Battle For Attention
“Nobody can focus these days.”“No one reads anymore!”“Nobody can sit still.” How many times have you heard people say things like this?…
A Deep Dive Into The UGC Ads Of a $60M Company
Part of our scope of work is always staying on top of new trends, coming up with new creative angles, and constantly…
4 Red Flags To Beware Of When Hiring An Ad Partner
The barrier to entry is extremely low when it comes to content creation, UGC, and advertising services in general. Meaning… Anyone can…
Top Misconceptions Around TikTok UGC
Here are the top myths we hear from businesses that are interested in testing UGC-style ad creatives. Let’s get right into it.…
Is your brand thriving or just surviving?
It’s time to talk about surviving versus thriving as a business. Surviving might be a bit dramatic. But what we mean by…
Case Study: Unbloat Decreases CPA By 40% and CPC By 20% After Partnering With Lauren Labeled
The Problem Unbloat is a new, subscription-based brand dedicated to stopping persistent daily bloating in women. The Unbloat supplement contains 40 natural…