The holiday season is right around the corner and businesses are gearing up for one of the most anticipated shopping events of the year: Black Friday and Cyber Monday. These shopping holidays are a golden opportunity for consumer brands to…
In 2023, the best way to hedge your brand from the noisy digital landscape and rising advertising costs are through great creatives. What we mean by “great” creatives are creatives that demand attention and prioritize getting the viewer to convert.…
User-generated style content (UGC) is a powerful tool for marketers looking to get more from their ad spend. However, creating effective UGC can be a challenge since it requires a careful balance of creativity, authenticity, and marketing savvy. Keep reading…
It was very helpful having Lauren Labeled handle end-to-end creation. We struggled to find creators on our own with our budgets, but this was a great low-overhead option to tap into creators and test different angles through UGC.” – Colin McCormick,…
The biggest mistake Lauren and I made when we were figuring out how to scale our TikTok UGC agency was not giving creative briefs and thinking the creators could make an amazing video using general guidelines and just the brand’s…
As new platforms arise, consumers’ preferences change, and companies try to scale, high-quality content is imperative. Getting fresh creatives on a consistent basis is a challenge that companies (across industries) are working through. But getting content is easy. Anyone can…