In 2023, the best way to hedge your brand from the noisy digital landscape and rising advertising costs are through great creatives. What we mean by “great” creatives are creatives that demand attention and prioritize getting the viewer to convert.…
It was very helpful having Lauren Labeled handle end-to-end creation. We struggled to find creators on our own with our budgets, but this was a great low-overhead option to tap into creators and test different angles through UGC.” – Colin McCormick,…
The biggest mistake Lauren and I made when we were figuring out how to scale our TikTok UGC agency was not giving creative briefs and thinking the creators could make an amazing video using general guidelines and just the brand’s…
As new platforms arise, consumers’ preferences change, and companies try to scale, high-quality content is imperative. Getting fresh creatives on a consistent basis is a challenge that companies (across industries) are working through. But getting content is easy. Anyone can…