Category Uncategorized

How To Set Paid Ads Up To Win The Battle For Attention

“Nobody can focus these days.”“No one reads anymore!”“Nobody can sit still.” How many times have you heard people say things like this? Everyone is convinced that our attention spans are diminishing. But that’s not the truth.People’s attention spans aren’t shorter.…

Top Misconceptions Around TikTok UGC

Here are the top myths we hear from businesses that are interested in testing UGC-style ad creatives. Let’s get right into it. 1. “We can’t use UGC because we don’t have a physical product” Although UGC-style content works amazingly for…