How a top UGC agency turns virality into real revenue
The Brand
We’re Not Really Strangers (WNRS) is a card game rooted in connection with one of the most recognizable and emotionally resonant brands on social media. Their content sparked real conversations, consistently went viral, and built a deeply loyal audience.
The Problem
But on TikTok Shop, things were quiet. This is a common challenge we see as a UGC agency: despite all the attention and viral videos, the content wasn’t converting. The brand had awareness. What they needed was a strategy that turned views into revenue.
That’s where we came in.
Our Approach
Like any client we work with at Lauren Labeled, we weren’t trying to overhaul what already works. Our goal was to build on what they’d created and make the product part of the customer’s story, so their audience would engage and buy.
What we implemented:
- Planned, filmed, and edited every piece of content with TikTok Shop sales in mind
- Tied the game into real-life moments, viral trends, and Gen Z humor. We focused on making TikToks, not overly salesy ads.
- Encouraged audience interaction, which doubled as social proof
- Made sure the product wasn’t an afterthought in content while still making sure the content did come off like an ad
- Built a funnel through content: Some people had no idea what WNRS was. Others were comparing editions. We created content that covered every stage of the buyer journey from discovery to decision-making.
- Supplied TikTok’s GMV Max with high-performing content to help scale what was already working organically
And it worked fast. One SKU even sold out from just two Lauren Labeled videos. This is the power of aligning the creative with customer interests and turning attention into sales.
This allowed WNRS to stop leaving money on the table by creating videos that aren’t just going viral, but drive viewers to purchase.
The Results
In the first two months:
- TikTok Shop revenue grew over 400x
- Lauren Labeled content now holds the top 7 spots on their TikTok Shop, ranked by revenue
- WNRS was named a top performer during TikTok’s April campaign, ranked by GMV
- That momentum extended across channels, driving noticeable lift across Amazon, Target, and Walmart
“Lauren gets content in a way most marketers don’t. She understood our brand, helped shape a real strategy, and delivered content that not only looked great and went viral, but also sold. If you’re trying to grow your brand through social content without guessing your way through it, she’s who you want in your corner.”
– Chris Pfaff, CEO
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