“There has been nothing more rewarding than to find a partner who takes the entire process into their own hands. I can trust them to be on point every time and really understand the brand that I’ve built. I’m thrilled to have found The Lauren Labeled team so I have an ad creative partner for the long term and don’t have to go back to the drawing board every few months.” – Kaustubh V., Founder of Mandala Scrubs
The Problem
Mandala Scrubs is a DTC medical scrub brand committed to offering premium scrubs at revolutionary prices. What makes it revolutionary? Companies that profit from selling scrubs at ridiculous markups (5-6x) dominate the medical apparel industry. Mandala is committed to price transparency, and charges for an entire set what some companies charge for just one piece.
Mandala Scrubs was already advertising on Facebook and Instagram using mainly static graphics. They came to Lauren Labeled because they wanted to take it to the next level with UGC-style video ads. They also wanted to start advertising on TikTok—something they know they had never done before and knew they couldn’t do without amazing video creatives.
The Solution
We began the process as we do for every client—with market research. After we spent time learning about key insights on what the audience truly cares about, competitors and content gaps, opportunities in the market, and mapping ideas for the marketing funnel, we had our content positioning and concepts. We also chose creators from our team that best fit the target demographic. Then, we delivered creatives on a weekly basis for Mandala to test within ad campaigns.
The angles we took included unboxing, creator mashups (showcasing various creators wearing the scrubs), comparison videos (traditional boxy scrubs versus Mandala), and comment response videos. We really went heavy into showing how these premium scrubs are durable (stain resistant, liquid resistant), high quality, and look amazing.
Lauren Labeled continues to blow away my expectations. These are real, no BS results. It’s refreshing to finally find a partner who can execute on the creative side and bring ideas for the brand to life in a way that’s even better than I expected.
-Kaustubh V., Founder of Mandala Scrubs
The Results
- Generated over $51,000 over a span of two days from a $4000 total ad spend
- Generated $360,000 in one month from $30,000 ad spend
- 20 ad creatives delivered
- $0.62 cost-per-click
- $6.75 CPM
Hello,
I am resident doctor in New York City, founder of Success Clinic http://www.success-clinic.com, the host of the podcast “Debriefing with the DOPe doctor on Spotify and Apple Podcasts, and growing social media personality (@therealdopedr). I have been looking for the scrubs that will be signature for my online videos where I talk about success in medical school and life in general and I saw the Mandala Scrubs campaign. I bought some pairs and just tried them on. They are outrightly the most comfortable scrubs I have ever worn. I was so impressed that I made a video showcasing them already and I was wondering if Mandala has a partnership/ambassadorship program. I would love to work with the company the incredible initiative upon which the brand is established.
Love to hear that! Mandala Scrubs are the best. Can you send me an email with some video examples to: hello@laurenlabeled.com please?
Can you please clarify if the sales were directly attributed to tiktok ads? If yes, I’d love to work with you for our company. We are in NJ and sell DTC medical scrubs as well.
Yes, they were! They solely run Lauren Labeled ads in their TikTok campaigns