Our best practices for awesome Tik Tok ads

Hey! Happy Tuesday to ya. We’re dropping in to cover our 3 best practices that result in 🔥 user-generated style Tik Tok ads.

If you’re new here, user-generated content (UGC) is the type of content that isn’t heavily branded or super focused on selling. It looks like someone picked up their phone to record a video about a product they really liked.Check out our portfolio here so you can see exactly what we mean.

Let’s dive into our best practices for awesome and effective Tik Tok ads:

1. Research and plan before recording

This kind of content will fool you—we’re speaking from experience. It looks stupid easy. Like you can just pick up your phone and go for it. There are a few reasons why we don’t recommend this:

  • Nerves. Everyone gets a little nervous or anxious on camera especially when just starting out. With this comes rambling, not knowing what points to hit, too many um’s and uhhhh’s. You won’t be happy with the end result when you’re editing.
  • Each brand has unique benefits and value propositions. You want to know those and hit those HARD. You’re trying to answer two questions from the viewer: “what’s in it for me?” and “why should I buy from you instead of your competitor?”
  • Timing constraints. You really don’t have time to mess around when the sweet spot for ad video length is 15-20 seconds.

2. Lighting is key

Use a ring light or, better yet, film videos next to a window where the natural lighting brightens you (and the product) up! Take any b-roll footage and unboxing in direct sunlight—it’s like MAGIC.

3. Make it personal

This specific style of videos and ads is meant to be as natural as possible. We found it’s better to say “I” instead of “you”.

Also, try including some more personal tidbits to make the video and story come to life. For example, we love adding in favorite things about the products we’re featuring: “I love that it has lavender in it because it puts me right to sleep” or “This flavor reminds me of Thanksgiving at my mom’s”.

Figure out how to make it true to YOU; making it true for the viewer.

If you have any feedback or comments, feel free to reply or tweet us!

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