In 2023, the best way to hedge your brand from the noisy digital landscape and rising advertising costs are through great creatives. What we mean by “great” creatives are creatives that demand attention and prioritize getting the viewer to convert.…
TikTok has absolutely exploded in popularity within the last few years. While many people use TikTok to create and share fun and entertaining videos, businesses have also started to use the platform to promote their products and services. In general,…
It was very helpful having Lauren Labeled handle end-to-end creation. We struggled to find creators on our own with our budgets, but this was a great low-overhead option to tap into creators and test different angles through UGC.” – Colin McCormick,…
The biggest mistake Lauren and I made when we were figuring out how to scale our TikTok UGC agency was not giving creative briefs and thinking the creators could make an amazing video using general guidelines and just the brand’s…