In the dynamic world of digital advertising, the rise of user-generated content (UGC) style ads has been an amplifier for e-commerce brands in terms of return on ad spend. As a UGC creative agency specializing in this realm, we’ve witnessed…
In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerhouse platform, captivating audiences with its short-form, engaging content. For businesses looking to harness the potential of TikTok, it’s crucial to understand the distinction between our two…
The holiday season is right around the corner and businesses are gearing up for one of the most anticipated shopping events of the year: Black Friday and Cyber Monday. These shopping holidays are a golden opportunity for consumer brands to…
In 2023, the best way to hedge your brand from the noisy digital landscape and rising advertising costs are through great creatives. What we mean by “great” creatives are creatives that demand attention and prioritize getting the viewer to convert.…
User-generated style content (UGC) is a powerful tool for marketers looking to get more from their ad spend. However, creating effective UGC can be a challenge since it requires a careful balance of creativity, authenticity, and marketing savvy. Keep reading…
TikTok has absolutely exploded in popularity within the last few years. While many people use TikTok to create and share fun and entertaining videos, businesses have also started to use the platform to promote their products and services. In general,…
It was very helpful having Lauren Labeled handle end-to-end creation. We struggled to find creators on our own with our budgets, but this was a great low-overhead option to tap into creators and test different angles through UGC.” – Colin McCormick,…
The biggest mistake Lauren and I made when we were figuring out how to scale our TikTok UGC agency was not giving creative briefs and thinking the creators could make an amazing video using general guidelines and just the brand’s…