In 2023, the best way to hedge your brand from the noisy digital landscape and rising advertising costs are through great creatives. What we mean by “great” creatives are creatives that demand attention and prioritize getting the viewer to convert.…
“Lauren Labeled continues to blow away my expectations. These are real, no BS results. It’s refreshing to finally find a partner who can execute on the creative side and bring ideas for the brand to life in a way that’s…
User-generated style content (UGC) is a powerful tool for marketers looking to get more from their ad spend. However, creating effective UGC can be a challenge since it requires a careful balance of creativity, authenticity, and marketing savvy. Keep reading…
So, you want to build your brand’s TikTok presence? That’s a great idea! TikTok is one of the fastest-growing social media platforms, and it has become an excellent platform for brands to reach new audiences. However, the competition is fierce,…
It was very helpful having Lauren Labeled handle end-to-end creation. We struggled to find creators on our own with our budgets, but this was a great low-overhead option to tap into creators and test different angles through UGC.” – Colin McCormick,…
The biggest mistake Lauren and I made when we were figuring out how to scale our TikTok UGC agency was not giving creative briefs and thinking the creators could make an amazing video using general guidelines and just the brand’s…
What you need to know: Start planning now! Time flies by much faster than you think and there’s quite a bit that needs to be worked on and prepared. Black Friday and Cyber Monday are just a few months away…
The barrier to entry is extremely low when it comes to content creation, UGC, and advertising services in general. Meaning… Anyone can start offering it. When the barrier to entering an industry is low, it leaves a lot of room…