It was very helpful having Lauren Labeled handle end-to-end creation. We struggled to find creators on our own with our budgets, but this was a great low-overhead option to tap into creators and test different angles through UGC.” – Colin McCormick,…
Peter Czepiga drops knowledge on all things whitelisting. Peter is a full-stack growth marketer with 5 years of experience scaling DTC brands from 0 to 7+ figures in monthly revenue. He’s the founder of Flighted, a boutique growth agency that…
The biggest mistake Lauren and I made when we were figuring out how to scale our TikTok UGC agency was not giving creative briefs and thinking the creators could make an amazing video using general guidelines and just the brand’s…
As new platforms arise, consumers’ preferences change, and companies try to scale, high-quality content is imperative. Getting fresh creatives on a consistent basis is a challenge that companies (across industries) are working through. But getting content is easy. Anyone can…
What you need to know: Start planning now! Time flies by much faster than you think and there’s quite a bit that needs to be worked on and prepared. Black Friday and Cyber Monday are just a few months away…
When it comes to advertising on social, there are quite a few common pitfalls that cost companies money, time, and resources. We wouldn’t be able to fit them all into one email (that you’d actually read), so the first one…
“Nobody can focus these days.”“No one reads anymore!”“Nobody can sit still.” How many times have you heard people say things like this? Everyone is convinced that our attention spans are diminishing. But that’s not the truth.People’s attention spans aren’t shorter.…
Part of our scope of work is always staying on top of new trends, coming up with new creative angles, and constantly doing market research. Part of our strategy for constant growth and improvement is not only saving ads that…
The barrier to entry is extremely low when it comes to content creation, UGC, and advertising services in general. Meaning… Anyone can start offering it. When the barrier to entering an industry is low, it leaves a lot of room…
Here are the top myths we hear from businesses that are interested in testing UGC-style ad creatives. Let’s get right into it. 1. “We can’t use UGC because we don’t have a physical product” Although UGC-style content works amazingly for…