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The dark side of going viral

Founders and brands, if you’re worried about going viral and unlocking the TikTok algorithm… This is for you. The pressure to go viral is intense. We get it. Some brands think the more people who see their stuff, the more…

4 TikTok ad trends you should test

Happy Tuesday! Here are some hot TikTok trends and concepts that you should try in your next videos whether you’re a brand or a creator. Let’s get to it… #1 Split-Screen Here’s a Lauren Labeled video example that we did…