The barrier to entry is extremely low when it comes to content creation, UGC, and advertising services in general. Meaning… Anyone can start offering it. When the barrier to entering an industry is low, it leaves a lot of room…
Here are the top myths we hear from businesses that are interested in testing UGC-style ad creatives. Let’s get right into it. 1. “We can’t use UGC because we don’t have a physical product” Although UGC-style content works amazingly for…
It’s time to talk about surviving versus thriving as a business. Surviving might be a bit dramatic. But what we mean by this is maybe business is doing okay, but there are gaps and room for improvement. Or maybe your…
The Problem Unbloat is a new, subscription-based brand dedicated to stopping persistent daily bloating in women. The Unbloat supplement contains 40 natural ingredients which help with digestion, pressure and pain, as well as boost health and immunity. Unbloat is both…
Let’s cut right to the chase—lots of ad creatives (and content altogether) tends to be boring. And if your content is boring then it’s also ignored. As brand owners, we can be so excited about our company and with that…
“There has been nothing more rewarding than to find a partner who takes the entire process into their own hands. I can trust them to be on point every time and really understand the brand that I’ve built. I’m thrilled…
Founders and brands, if you’re worried about going viral and unlocking the TikTok algorithm… This is for you. The pressure to go viral is intense. We get it. Some brands think the more people who see their stuff, the more…
Happy Tuesday! Here are some hot TikTok trends and concepts that you should try in your next videos whether you’re a brand or a creator. Let’s get to it… #1 Split-Screen Here’s a Lauren Labeled video example that we did…
Okay, time to get real… Lauren and I felt like we faced challenge after challenge when we first started building our UGC business. There was plenty of screw-ups, questions, tears, and anxiety. We felt alone. Any time we tried to…
How is content different if it’s used in organic posts on the feed versus if it’s being used in paid ad campaigns? We’ve seen quite a few people ask this question—both creators and companies. There’s quite a big difference, so…